"The money is in the list"...
Meet Kodefy, the all-in-one solution for intent marketing
Outbound and Inbound are about direction of effort (push vs pull). But what if your most valuable leads were already in-house? You've paid for hundreds or even thousands of leads you've built a relationship with...
And they ALREADY want to buy from you....
But you keep wasting money on shiny objects to chase after new leads!
Kodefy uses Intent Marketing to identify who’s cold, who’s warming up, and who’s about to buy... Because your easiest sale is already sitting in your CRM!
Here's a visual of how it works...
Curated Content
A "No Pitch" Perpetual Offer
Pixel-level Intent Tracking
Why This Works Better Than Everything Else...
-
Re-enter the inbox without selling.
Most CRMs go dark because there’s no safe way to restart the conversation. We use a weekly, non-salesy engagement that safely reactivates dormant CRM contacts.
-
Listen for signals instead of guessing.
The goal isn’t more traffic. It’s knowing who’s ready... We track engagement and intent, including who’s warming up, before they raise their hand.
-
Focus your effort when timing is right.
Prioritize accounts that are ready now instead of chasing cold or silent leads.
Think About It Like This...
Your leads get 100s+ emails a day... And they ignore the sales spam.
But...
-
They open news.
-
They engage with the value.
-
They remember who helps them stay informed.
That’s your new unfair advantage.
.jpg)
1. Re-enter the inbox without selling
Most CRMs go dark because there’s no safe way to restart the conversation.
-
Cold outreach burns goodwill
-
Inbound waits too long
-
Automation turns into noise
We use weekly, non-salesy owned media (thought leadership + a personalized newsfeed) to re-engage dormant contacts without pushing.
2. Listen for signals instead of guessing
The goal isn’t more traffic. It’s knowing who’s ready...
Once engagement restarts, we layer signal detection:
-
Who opens and clicks
-
Which accounts engage
-
Which topics trigger interest
-
Diagnostic scoring to let prospects self-qualify
This is Intent Bound:
Not an outbound push, not an inbound wait, but responding to existing intent.
3. Timing is everything
Sales doesn’t need more leads. It needs better timing.
The output is simple and actionable:
-
A short list of engaged accounts
-
Clear indicators of readiness
-
Context on why they’re paying attention now
Focus sales effort where timing is right so sales conversations start warmer, earlier, and with more relevance.
Why Us?
Kodefy Is The Smartest Lead Engagement System, Period.
We track signals to deliver personalized content for maximum engagement that identifies the buying stage of the lead.
✅ Reactivates cold leads without looking desperate
✅ Done-for-you — no extra workload for your team
✅ Build trust by leading with content, not sales
✅ Built-in follow-up & tracking = zero guesswork
✅ Surfaces high-intent buyers without chasing
MODEL MANIFESTO: Not outbound, not inbound, something entirely new...
Most businesses are sitting on a quiet asset they already paid for:
A CRM full of people who once showed interest, evaluated you, trusted you.
The problem isn’t that those people disappeared.
You did.
And now you have no safe way to re-enter the conversation.
-
Sales emails burn the list.
-
Cold calling sounds desperate.
-
Marketing automation turns you into noise.
So your CRM just… dies.
What we do is give you a non-salesy excuse to show up again, consistently, in a way that lets them signal interest without you pushing.
Once a week, we send a high-quality news brief from your brand to your existing contacts.
-
Not a blast.
-
Not generic.
-
Not promotional.
Each person gets a personalized feed (think “LinkedIn or Facebook for your decision-makers”) with 5–7 relevant articles personally curated to tailer to what they actually care about.
At the top is a brief thought-leadership piece that positions you as credible and current, not pitchy. Inside the newsletter is a single, native offer, (something useful like a diagnostic assessment) embedded naturally, not as a hard CTA.
Here’s the key part most people miss:
We don’t care about vanity metrics.
We care who pays attention.
Behind the scenes, we track:
-
who opens
-
who clicks
-
who engages
-
who shows interest but doesn’t fill out a form
So instead of guessing who to follow up with, you get signals. And now you know exactly:
-
Which accounts are warming up before they book a call.
-
Which old prospects are suddenly reading about a specific topic.
-
Where to focus your effort, and where not to waste time.
That’s the unlock.
This isn’t content marketing.
This isn’t lead gen in the traditional sense.
It’s intent discovery from people you already earned the right to talk to.
Every client we’ve run this for has said the same thing:
“This became our highest-value source of traffic.”
Not the most traffic.
The traffic that mattered the most.
And because it runs quietly, consistently, and from your own list, it compounds instead of burning out.
You already paid to acquire these contacts.
This is how you finally extract value from them... without spam, without pressure, and without guessing.
That’s the model.
Intent-based... Signal-sourced... Value-driven marketing.
Success Stories
Why companies choose us?
